Korean skin care also named K-Beauty, is a skin care philosophy lifestyle that has become a global phenomenon, grounded in (South) Korea’s cultural obsession with healthy looking skin. For a long time France and Japan were considered as the symbol of the cosmetics business around the globe. Korea was able to catch up within a very short time thanks to their holistic lifestyle to skin care, the balance of accumulated fundamental industry, chemistry, bioscience and Korean Wave culture.

The approach of skin care is differently in Korea. Korean consumers are focused on prevention and getting to the root of the skin problems. They use products consistently rather than just once and wanting immediate results. Their holistic lifestyle approach to skin care means that with time and effort you can be in control of your skin. Their motto is “prevent is easier than treatment”.

Why you should start using K-Beauty:

  • Effective and affordable formulas – in Korea skincare isn’t luxury, it’s part of their lifestyle. There are widespread demands for it and Korean consumers are picky. They know what they want from their skin care and they are not going to pay a fortune for it. That’s the reason why K-Beauty is offering the best products at reasonable prices.
  • Research goes into offering the best ingredients – Generally, Korean consumers have sensitive skin, so companies strive to offer the most effective and gentle ingredients based upon research and carefully listening to opinions and consumer feedback.
  • Innovative product – Consumers rotate products and brands, so you won’t find products from just one skin care line in their bathroom. Therefore, companies have too quickly create new products to keep up with the consumers. The result is innovative products that try to stay one step ahead of what consumers want.
  • The design of the packaging – They have an aesthetically pleasing design for an enjoyable user experience. K-Beauty products have a lot of competition, so it’s important to always surprise and create a new experience.

    The Korean skincare routine consist of 10 different steps*. It’s considered as “one of the best” skin care routines steps, because it concentrates on gentle, hydrating skin care practices. One of the key steps is the Koreans sheet mask.

    If essences are the heart of the Korean skincare routine, sheet masks are the soul. A sheet mask infuses your skin with concentrated essence and will intensively moisturize and boost your skin. Easy to implement to your daily/weekly beauty routine, available for every skin type and immediately effect for your skin.

    Always make sure that you apply the sheet mask to a clean skin and we mean very clean. Lay it down on your face for 20 minutes while all the nutrients and ingredients absorb into your skin. In the meanwhile, take a moment to breath and enjoy your moment of me-time. It is considered as the best night skin care routine at the moment.

    As mentioned earlier Korean skin care is gaining popularity in Europe and is accessible now in the Netherlands. Masuka Mask is offering a variation of sheet mask available for every skin type and every skin concern. Please read more information about this here

    In order to find your favorite brand or type of sheet mask we recommend to try our trial package 


    Happy masking!

    *the 10-step Korean skincare routine:

    1. Oil Cleanser 
    2. Water Cleanser
    3. Exfoliating 
    4. Toning 
    5. Essence
    6. Treatment 
    7. Sheet Masks 
    8. Eye Cream
    9. Moisturizer
    10. SPF